Tailored Marketing
Not every agent can sell every type of home. When it comes to choosing your estate agent, it’s important that your home and their marketing is a good fit.
Today the vast majority of buyers search for property online. It’s not enough to just have your property advertised online.
First impressions count! So, the more people that see your property the more viewings it gets and hence more offers resulting in a higher price for you.
That is why to attract more offers, properties are staged, high quality photography commissioned, informative floor plans drawn up, a lifestyle write up technique employed to describe your home, social campaigns conducted to stimulate viewings and the marketing performance monitored and adjustments made where necessary.
Here’s a snapshot of what you can expect:
Professional photography
An Interior Designer / Stylist can envisage the potential in any room and present it to its optimum.
Likewise the trained eye of a professional photographer, commissioned and guided by our team, can pick out the angles and shots to make your property stand out.
If you have an exceptional country property our drone photographer will be on hand to capture your estate from above.
You can expect our ‘photoshoot’ team to be on site with you for at least four hours.
Lifestyle descriptions
The vast majority of house descriptions are factual and dry. Selling the lifestyle to a prospective buyer is important if you are to achieve the best price to the right buyer.
Here’s an extract from a recent Lifestyle Property description:
Set amidst lush lawns and burgeoning borders, with vistas of gardens and fields, this impressive residence in Barcombe Place originally commissioned by John Holroyd in 1802, has been extended and adapted during the Victorian period. Sandstone window surrounds (a rare use of this material as a feature) conveys its status as a prestigious building.
Drive along the tree-lined road where a prominent tree belt screens Barcombe Place and turn into the driveway. As you near you can be forgiven for imagining you are approaching Downtown Abbey.
The estate is compiled of four houses and two penthouses affording a real sense of community.
Online & Social Marketing
Over 90% of buyers use online property platforms and search engines to identify their new home.
You need an agent fully conversant with both online marketing and social media engagement.
Creating the right image and providing informative and visually attractive content helps to develop a following among prospective buyers.
Coffee table brochure
You want your home to appeal to a range of buyers.
They appreciate having a high quality brochure on the property they are looking to acquire.
Having developed a set of magazine quality images during photoshoot and staging, the next step is to get talented designers to work creating a brochure worthy of your home.
Each brochure is tailor made and sympathetic to the property’s history and architecture.
You will be presented with a draft, that highlights the key features of your home, for final approval.
Once complete we are confident you will want to keep a copy as a cherished memory.
“It is the most comprehensive brochure I have ever seen from an estate agent” Phillip S
Bespoke board
The “for sale” board should not be a mere advertising tool for your agent. It should encourage potential buyers to book a viewing.
If you want your property to stand out then then the creation of a bespoke board achieves that.
Prospective buyers will be attracted to your property and the twilight photo is an excellent way to give them a better understanding of how it looks at all times of the day.
