One of the biggest challenges facing businesses today is how to represent what they do to the people who might use them.

It’s no longer sufficient to just put an ad in the local newspaper, a magazine or sponsor a school fete. Or send emails and / or a mail shot. The public is technologically savvy and the channels a business needs to use to reach them grows daily.

Buyers are bombarded with an array of products and services. How do you stand out from the crowd?

Typical questions that arise are:

  • Do I know what buyers need and like?
  • What are the best marketing channels for reaching them?
  • How do I use those channels?
  • When is the best time to reach them?
  • How do I get engagement and ‘stickability”?

All of these and more will be addressed in Bees Homes recently established Sussex Marketing Club.

Meeting on the last Friday of each month, and open to the owners of any small business, the aim is to share knowledge with fellow businesses.